What Wine Marketers Need to Know about Cannabis and the New Cannabis Consumer
Marketing/Public Relations Breakout Session
With its new, legalized status and its range of formats—from teas to edibles, vapes to infusions—how does cannabis appeal to the educated, affluent consumer who favors wine? And what will its impact be on the wine business? This session will explore the cannabis consumer and the new wave of entrepreneurs reaching out to them with events and activities modeled on wine marketing. It also will cover the legal and regulatory landscape to help wineries and growers assess the challenge and opportunity of this newly legitimized industry. Expect a lively discussion and come with your questions.
Rebecca Stamey-White, Hinman & Carmichael, LLP, California
Cynthia Salarizadeh, KCSA Strategic Communications, California
Liz Stahura, BDS Analytics, Colorado