A Focus on the Future: Trends and Opportunities from Across the Globe

January 26, 2023
9:30 am - 11:30 am

A Focus on the Future: Trends and Opportunities from Across the Globe

Welcome & Introductions

Leticia Chacón-Rodríguez and Alisa Jacobson, Co-chairs, UW&GS Program Development Committee

This session includes the latest proprietary domestic and global consumer insights and trend information from additional renowned industry experts beyond our Wednesday State of the Industry session. Then we will explore how to test and expand strategic changes and win in the new marketplace in a discussion with key practitioners representing small, medium, and larger brands, who are living it every day driving exceptional growth and profits. Join us for a dynamic discussion filled with valuable information and inspiration for your own operations.

We have all seen the reports and editorials about the wine industry being in peril. Whether it’s aging baby boomers, younger generations who prefer hard seltzer, liquor and beer, climate change, tariffs, you name it, it seems like there’s alarming news at every turn. While it doesn’t need to be all doom and gloom, the time is now to take a hard look at what’s in store for our industry, so we can change the narrative and outcomes in 2023 and beyond.

For this session, we have assembled a dream team of industry experts to tackle the future of wine. This presentation will illustrate the opportunities that lie ahead, but also the collaboration that will be required to capitalize on the potential.

A focus will be put on:

HOW we adapt to not only reach new consumers, but better engage our existing consumers. The landscape is ever changing, and the old way, may not be the best way anymore.
WHAT marketing strategies and new products can we develop that work for operations of ALL sizes, big and small.
Key topics that our star-studded panel will unpack and provide real, actionable takeaways include sustainability and the movement towards eco-friendly wines, new and emerging taste trends, innovative packaging and bottling, and smart go-to-market sales and marketing strategies segmented for current and new consumers.

*Session receives 1 CEU: Professional Development – Leadership Skills, Meeting Facilitation. 1 CEU: Crop – Integrated Soil, Climate and Crop Data in Crop Management Systems

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Julie Lumgair

Art Nouveau Wines, California

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William Allen

Two Shepherds Wine, California

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Prema Behan

Three Sticks, California

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Lulie Halstead

The IWSR Group, England

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Christine Moll

O'Neill Vintners and Distillers, California

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Aly Wente

Wente Vineyards, California

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Leticia Chacón-Rodríguez

University of California, Davis

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Alisa Jacobson

Turning Tide Wines, California

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