AI & The Toolkit (CEUs available*)

January 23, 2024
2:30 pm - 4:00 pm

AI & The Toolkit (CEUs available*)

Marketing/Public Relations Breakout Session

Discover the transformative potential of AI in our interactive workshop and panel. Experts from within, and outside, the wine industry will demonstrate how AI can generate engaging and personalized wine descriptions and imagery, recommend wines based on specific consumer profiles, provide white glove customer service and predict upcoming market trends and more.

You will get a chance to interact directly with state-of-the-art AI tools, witnessing their capabilities and imagining their applications in your own marketing strategies. Do not miss this unique opportunity to learn, adapt, and lead in the exciting convergence of AI and wine marketing.

*Session receives 1.5 hours Professional Development CCA CEU: Developing Sales and Marketing Techniques.


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Ed Feuchuk

Tank Garage Winery, California

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Ross Patrick

Academy of Art University, California

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Dan Petroski

Massican Winery, California

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