Susan J Owen fell in love with wine almost 15 years ago while living in Valparaiso, Chile near Casablanca Valley. It was there that her passion for combining travel and all things wine began. Today, Susan is the Director of Sales at G3 Enterprises leading a team of wine packaging experts across the United States. Prior to joining G3 she was the General Manager of Juclas USA, the California based subsidiary of the Vason Group headquartered in Italy, specializing in enological ingredients and membrane technology equipment. When not out exploring new wine brands and regions Susan can be found spending time with her horses, dogs, chickens, and cats. Apart from being an avid lover of animals she is also an active long-time member of Rotary International attempting to embody their slogan of “Service Above Self”.
New Packaging for New Consumers
January 25, 2023
1:00 pm - 2:30 pm
New Packaging for New Consumers
The traditional 750 ml glass bottle is an iconic part of wine’s image and will always play an important role in conveying a sense of tradition and quality. However, the traditional bottle is not always ideal for every occasion or for every consumer. Wineries are growing sales, reaching new consumers, reducing production and freight costs, and opening up new consumption occasions by exploring alternative packaging formats including light weight glass – come find out how!
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Speakers
Susan Owen
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Susan Owen
Organization:
G3 Enterprises, California
Libby Enright
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Libby Enright
Organization:
McBride Sisters Wine Company, California
Libby Enright began her career in the alcohol beverage industry nearly 20 years ago, and has experience across beer, wine and spirits with producers varying in size. She is currently the Director of Winery Operations for McBride Sisters Wine Company, one of the largest Black and woman-owned wineries in the US. Since 2018, she has led the launch of their first canned wine endeavor, SHE CAN, as well as introduced the canned wine concept to their top-selling Black Girl Magic line. With her expertise in product sourcing, co-packing, and quality management, she has become well-versed in the rewards and challenges of managing a fine wine program with innovation and cans at its forefront. Libby grew up in the Bay Area and currently lives in Alameda with her husband and two young children.
Marian Leitner-Waldman
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Marian Leitner-Waldman
Organization:
Archer Roose Wines, Massachusetts
Marian Leitner-Waldman is the founder and CEO of Archer Roose Wines, one of the fastest growing wine companies in the U.S. Marian is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers.
Her emmy-award winning commercials, starring business partner Elizabeth Banks, have been lauded by the San Francisco Chronicle as the “most innovative wine marketing around.” Archer Roose has been recognized by Wine Spectator and the Beverage Tasting Institute. Her wines can be found in James Beard Award Winning restaurants, Target, Hannaford and JetBlue.
Martha Stoumen
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Martha Stoumen
Organization:
Martha Stoumen Wines, California
Martha Stoumen is a first-generation winemaker and the founder of Martha Stoumen Wines. Martha was raised in Sebastopol, CA. She obtained her undergraduate degree from UCLA in Geography and Environmental Studies with an Italian Language minor, and her graduate degree from UC Davis in Viticulture & Enology. Before founding Martha Stoumen Wines in 2014, Martha spent 8 years apprenticing under other winegrowers around the world, working in Tuscany, Sicily, the South of France, the Mosel, Germany, Marlborough, New Zealand, Margaret River, West Australia, and Sonoma County, California. Martha Stoumen Wines is a majority female owned and operated business. Winemaking is based out of a cooperative winemaking space in Sebastopol, California. All wines are fermented with native microbes and finished with minimal sulfites. Vineyards—the majority of which are dry farmed and certified organic—are located throughout Northern California, mainly in Mendocino County.
Martha Stoumen Wines makes around 8,000 cases per year and sells wine through independent distributors across 34 states and ten countries, as well as through its online DTC channel, the heart of which is the Community Supported Wine Club.
Martha currently lives in Santa Rosa, CA with her husband, Jon Patch, and their three-year-old son, August.