New Packaging for New Consumers

January 25, 2023
1:00 pm - 2:30 pm

New Packaging for New Consumers

The traditional 750 ml glass bottle is an iconic part of wine’s image and will always play an important role in conveying a sense of tradition and quality. However, the traditional bottle is not always ideal for every occasion or for every consumer. Wineries are growing sales, reaching new consumers, reducing production and freight costs, and opening up new consumption occasions by exploring alternative packaging formats including light weight glass – come find out how!

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Speakers

Susan Owen
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Libby Enright
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Marian Leitner-Waldman
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Martha Stoumen
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