New Product Development: From Exploration to Execution

As the beverage industry continues to evolve to adapt to new consumers and preferences, the development of novel wine products plays an increasingly important role in the ongoing relevance of the wine sector.

This session brings together a diverse panel of experts from both within and beyond the wine industry. Discussion will center on identifying emerging trends, steps to the successful execution of new products, consumer-based sensory analysis, and benchmarks for success.

Moderator:
Linda Trotta, WX Brands, California

Speakers:
Jane Dunkley, Cakebread Cellars, California
Matías Kúsulas, Gård Vintners, Washington
Mark Lucci, Constellation Brands, California
Julie Schreiber, Consulting Winemaker, California