New Product Development: From Exploration to Execution

January 24, 2024
1:00 pm - 2:00 pm

New Product Development: From Exploration to Execution

Winemaking Breakout Session

As the beverage industry continues to evolve to adapt to new consumers and preferences, the development of novel wine products plays an increasingly important role in the ongoing relevance of the wine sector.

This session brings together a diverse panel of experts from both within and beyond the wine industry. Discussion will center on identifying emerging trends, steps to the successful execution of new products, consumer-based sensory analysis, and benchmarks for success.

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Linda Trotta

WX Brands, California

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Jane Dunkley

Cakebread Cellars, California

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Matías Kúsulas

Gård Vintners, Washington

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Mark Lucci

Constellation Brands, Inc., California

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Julie Schreiber

Chez Julie S, California

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