Wine AND? Niche Festivals & Experiences in Wine – Why They Work and How They Appeal to New Consumers

In today’s crowded beverage landscape, simply offering great wine is no longer enough. Consumers—especially younger and more diverse audiences—are seeking deeper, more personal connections through experiences that reflect their identity, passions, and values. This panel will explore the rise of hybrid wine experiences that fuse wine with music, art, fashion, and community-building.

This dynamic session brings together trailblazers who are redefining wine culture through niche, highly curated events and creative platforms.

Attendees will walk away with insights into how these unique intersections are successfully attracting new audiences, what makes niche experiences sticky, and how wineries and marketers of all sizes can think more expansively about what “wine culture” really means in 2025 and beyond.

Moderator to be announced

Speakers to be announced