The New Rules of Attraction: Using Design to Seduce, Sway, and Snare the Right Wine Customers
January 27, 2026
2:45 pm - 3:45 pm
The New Rules of Attraction: Using Design to Seduce, Sway, and Snare the Right Wine Customers
Marketing/Public Relations Breakout Session
Design has long played a pivotal role in wine, influencing how consumers perceive quality and make purchase decisions. But today’s wine buyers expect more—more authenticity, more innovation, and more connection across every touchpoint, from labels to websites to tasting rooms.
Moderators to be announced
Speakers to be announced