The New Rules of Attraction: Using Design to Seduce, Sway, and Snare the Right Wine Customers

Design has long played a pivotal role in wine, influencing how consumers perceive quality and make purchase decisions. But today’s wine buyers expect more—more authenticity, more innovation, and more connection across every touchpoint, from labels to websites to tasting rooms.

In this session, we will connect with design expert Tim Gatto to learn about evolving traditional brand identities, and Jess Druey who has created a contemporary brand for new consumers with Whiny Baby.

Moderators:
Tyler Balliet, Rebel School of Wine, New York
Morgan First Rebel School of Wine, New York

Speakers:
Jess Druey, Whiny Baby, California
Tim Gatto, Gatto Rivera Branding, California