From Vineyard to Consumer: A 360° View of Today’s Wine Supply Chain and a Path to Recovery

Join us at 8:45 am for coffee and networking with the speakers before the session. The program will begin at 9:30 am.

Welcome & Introductions
Devin Parr and Susan Owen, Co-chairs, UW&GS Program Development Committee

What happens after the grapes are harvested and before wine reaches the consumer’s glass? In this candid, wide-angle conversation, Chuck Wagner, founder of Wagner Family of Wines and Caymus Vineyards, will share his story and lead a panel featuring a distributor and a retailer for a lively discussion about what a blueprint for the wine industry’s recovery could, or should, look like. Together they’ll examine today’s market pressures, shifting consumer expectations, and the real-world challenges of moving wine from vineyard to shelf.

Attendees will gain insight into:

• Emerging trends and bottlenecks affecting Grapegrowers, wineries, and distributors
• Retailer perspectives on pricing, placement, and evolving consumer habits
• Collaborative strategies for navigating logistics, supply-demand imbalances, and global competition

Whether you’re a grower, vintner, or industry supplier, this session offers an unfiltered look at the opportunities and risks shaping the wine economy right now, and what it means for your business tomorrow.

Moderator:
Chuck Wagner, Wagner Family Wine & Caymus Vineyards, California

Speakers to be announced