Program

General information

2018 Daily Schedule

As of October 20, 2017

Click on the links below for detailed program information. Speakers are listed in alphabetical order in the session detail.

This schedule will be updated with more details on a weekly basis and is subject to change without notice. All sessions and events will be held at the Sacramento Convention Center (SCC), the Hyatt Regency, and Sheraton Grand unless noted otherwise.

Monday, January 22, 2018
Time Event Location
1:00 pm – 5:00 pm Registration SCC – 3rd Floor
Tuesday, January 23, 2018
Time Event Location
7:30 am – 6:30 pm Registration SCC – 3rd Floor
8:00 am – 5:00 pm Press Room SCC – Room 305
8:00 am – 5:00 pm Speaker Ready Room SCC – Room 303
11:30 am – 1:30 pm Keynote Speaker Luncheon
Gina Gallo, E & J Gallo, California
Separate Registration Fee Required
Sheraton – Grand Ballroom
2:00 pm – 3:00 pm How to Survive the Wine Sales and Marketing Pressure Cooker
Marketing/Public Relations Breakout Session
Location TBD
2:00 pm – 4:00 pm Cabernet Sauvignon at All Price Points (includes tasting)
Joint Grapegrowing & Winemaking Breakout Session
Location TBD
2:00 pm – 4:00 pm The Changing Regulatory Landscape
Business/Operations Breakout Session
Location TBD
3:15 pm – 4:15 pm How to Be Smart and Effective with Influencer Marketing
Marketing/Public Relations Breakout Session
Location TBD
4:30 pm – 6:30 pm Welcome Reception Sheraton – Grand Nave Ballroom
Wednesday, January 24, 2018
Time Event Location
7:30 am – 5:30 pm Registration SCC – 3rd Floor
8:00 am – 5:00 pm Press Room SCC – Room 305
8:00 am – 5:00 pm Speaker Ready Room SCC – Room 303
8:30 am – 11:00 am State of the Industry
General Session
Hyatt Regency Ballroom
9:00 am – 6:00 pm Exhibits Open SCC – 1st, 2nd & 3rd Floors
1:00 pm – 2:15 pm Red, White and Sparkling: Optimizing Wine Aromas from Harvest to Bottle
Winemaking Breakout Session
Location TBD
1:00 pm – 2:00 pm Powdery Mildew Money Tree
Grapegrowing Breakout Session
Location TBD
1:15 pm – 3:15 pm From Traditional Wine Media to Lifestyle Driven Outlets
Marketing/Public Relations Breakout Session
Location TBD
1:30 pm – 3:30 pm Identity Flexibility – A Look at Changing AVAs
Business & Operations Breakout Session
Location TBD
2:15 pm – 3:45 pm Winemaker Experiences with Vineyard Mechanization – How I Learned to Love Machines in the Vineyard
Grapegrowing Breakout Session
Location TBD
2:30 pm – 3:45 pm Red Wine: Color and Tannin Development and Management
Winemaking Breakout Session
Location TBD
4:00 pm – 6:00 pm Regional Wine Tasting SCC – 1st, 2nd & 3rd Floors
Thursday, January 25, 2018
Time Event Location
8:00 am – 4:00 pm Registration SCC – 3rd Floor
8:00 am – 4:00 pm Press Room SCC – Room 305
8:00 am – 4:00 pm Speaker Ready Room SCC – Room 303
9:00 am – 4:00 pm Exhibits Open SCC – 1st, 2nd & 3rd Floors
9:00 am – 11:30 am Striving for Premium Pricing in a Commodity World
General Session
Location TBD
9:00 am – 10:30 am

Presentada en español
(Presented in Spanish)
Diversidad y Tendencias en Cabernet Sauvignon
Sesión general en español

Diversity and Trends in Cabernet Sauvignon
General Session in Spanish
Location TBD
10:45 am – Noon

Presentada en español
(Presented in Spanish)
Potencial Aromático en Variedades Blancas
Sesión en español de viticultura

Aromatic Potential in White Varieties
Grapegrowing Breakout Session in Spanish
Location TBD
10:45 am – Noon

Presentada en español
(Presented in Spanish)
Prácticas vitivinícolas para optimizar la composición fenólica
Sesión en Español de Enología

Vineyard Practices to Optimize Phenolic Composition
Winemaking Breakout Session in Spanish
Location TBD
11:30 am – 1:00 pm Hosted Buffet Luncheon  
1:15 pm – 2:15 pm FSMA a Year Later: Implementation and Compliance on the Ground
Winemaking Breakout Session
Location TBD
1:15 pm – 3:15 pm Be Ready, Disaster Preparedness and Recovery
Business & Operations Breakout Session
Location TBD
1:15 pm – 3:15 pm Sensory and Aromas
Winemaking Tour in English
Location TBD
1:15 pm – 3:15 pm Water Technology
Grapegrowing Tour in English
Location TBD
1:30 pm – 3:30 pm Direct to Consumer: The Big Picture
Marketing/Public Relations Breakout Session
Location TBD
1:15 pm – 3:15 pm A Closer Look at Mechanization & the H-2A Program
Grapegrowing Breakout Session
Location TBD
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Sensorial y aromas
Tour en español de enología
Lugar a ser determinado
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Tecnología del Agua 
Tour en español de viticultura
Lugar a ser determinado
2:30 pm – 3:30 pm Wildfires and Wine: Loss Prevention, Mitigation and Management
Winemaking Breakout Session
Location TBD

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