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2026 Unified Symposium

January 27-29 | Exhibits: January 28 & 29

Registration

9

Days

4

Hours

58

Minutes

2026 Unified Symposium

Become an Exhibitor

Hotels & Housing

Sponsor Opportunities

Parking

After Hours
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32

Years of networking and knowledge sharing @Unified

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10000

Wine glasses serving as social and educational essentials.

650

+

Exhibitors showcasing innovation and expertise.

Latest News

eNews

Early Bird Discount Ends January 20

January 16, 2026

Have you registered for the Unified Wine & Grape Symposium yet? There is still time, but hurry! Early bird rates are valid through Tuesday, January 20 (PST). This year’s event…
eNews

A Rare Unified Trade Show Opportunity

January 16, 2026

Opportunities to exhibit at the Unified Wine & Grape Symposium do not come along often, and a small window is still open. With the trade show nearly sold out, a…
eNews

Where the Industry Shops, Tastes and Connects for $40

January 16, 2026

One Show. Every Solution. The trade show floor at the Unified Wine & Grape Symposium is the heartbeat of the event and one of the best values in the industry.…
eNews

The Conversations Everyone Will Be Talking About

January 16, 2026

The General Sessions and Keynote Luncheon at the Unified Wine & Grape Symposium are where the entire industry comes together to take stock, look ahead and challenge conventional thinking. These…
eNews

Powering Profitable Growth: Business & Operations Breakout Sessions at 2026 Unified Symposium

January 06, 2026

In an era marked by shifting consumer trends, tightening margins, and evolving market channels, strong business acumen is a cornerstone of success in the wine industry. The Business & Operations…
eNews

Grow with the Best: Grapegrowing Breakout Sessions at the 2026 Unified Symposium

January 07, 2026

For winegrape growers navigating evolving climates, rising input costs, and rapid technological change, the Grapegrowing Track at the 2026 Unified Wine & Grape Symposium offers practical solutions, peer-tested insights, and…
eNews

Reframing Wine’s Story through Marketing & PR

January 08, 2026

If “Reframe the Narrative” is the theme, this track is where it gets practical. The 2026 Marketing/Public Relations breakout sessions focus on the stories, experiences, design choices, and media relationships…
eNews

Inside the Winemaking Breakout Sessions at 2026 Unified Symposium

January 05, 2026

For winemakers and cellar leaders looking to elevate their craft and stay ahead of industry trends, the Winemaking Track at the 2026 Unified Wine & Grape Symposium delivers an exceptional…
eNews

Reframe the Narrative: Sessions Shaping What’s Next

December 19, 2025

The wine and grape industry is at a pivotal moment. With shifting consumer behavior, market pressures, rising costs, and growing climate uncertainty, the path forward is complex, but full of…
eNews

What’s Next for Wine, en Español: Tradition Meets Innovation

December 19, 2025

Join us for a special Spanish-language workshop at the 2026 Unified Wine & Grape Symposium, designed for professionals eager to explore how technology and innovation are transforming viticulture, winemaking, and wine sales.…
eNews

Reframe Your Presence on the Trade Show Floor

December 19, 2025

This year presents a rare opportunity to secure booth space in areas that historically sold out. The trade show sparks meaningful conversations and delivers greater exposure to decision-makers actively seeking…
eNews

Reminder to Reserve Your Hotel Room

November 10, 2025

Reserve your hotel room close to the action. The Hyatt Regency and Sheraton Grand Sacramento have limited rooms available. Book today! For a list of other hotels near the SAFE…
eNews

Keynote Luncheon Speaker Announced for 2026 Unified Symposium

November 10, 2025

The Unified Wine & Grape Symposium will tackle one of the industry's most critical topics: wine and health. See it live and in person in a chat-style conversation between Dr.…
eNews

Stand Out Where the Industry Connects — Book Your Booth Today

November 10, 2025

Showcase your innovations, connect with buyers, and make lasting connections at the must attend 2026 Unified Wine & Grape Symposium, the largest show of its kind in North America. Booths…
eNews

Guided by Experience. Driven by Innovation. Shaped by Volunteers.

November 10, 2025

Each year, the Unified Wine & Grape Symposium program is built through the insight and dedication of industry volunteers—professionals who bring decades of expertise in viticulture, winemaking, and business. Their…
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