2026 State of Marketing: Bridging the Gap to Consumers

The wine marketing landscape has never been more complex and the need for it is greater than ever. Marketing platforms and technology alongside consumer mindsets continue to rapidly evolve, calling on wine brands to get agile in where and how their marketing reaches consumers.

This session bridges the gap between the type of marketing wineries think consumers want and what they actually respond to. It will look ahead at 2026 marketing trends, consumer insights, and provide the opportunity for attendees to deep dive into the opportunities and tactics that can help them gain traction.

Moderator to be announced

Speakers to be announced