Bridging Tradition with Innovation: Flavored Wines and the Evolving Wine Landscape (tasting session)

Flavored wines, classified as Other Than Standard (OTS) under TTB regulations, are redefining how the wine industry connects with today’s consumers.

This session will explore how producers are bridging traditional winemaking practices with new product innovation to create engaging, high-quality flavored and infused wines. Speakers from across the industry will share insights on product development, flavor integration, scaling challenges, market trends, and sales performance. Attendees will learn how flavor experts and winemakers are pushing boundaries and opening new avenues for growth in this dynamic and fast-evolving category.

The session will also include a tasting of selected flavored wines, giving attendees the opportunity to experience firsthand the diversity and potential of this dynamic and fast-evolving category.

Moderator to be announced

Speakers to be announced