From Vineyard to Consumer: A 360° View of Today’s Wine Supply Chain and a Path to Recovery

Join us at 8:45 am for coffee and networking with the speakers before the session. The program will begin at 9:30 am.

Welcome & Introductions
Devin Parr and Susan Owen, Co-chairs, UW&GS Program Development Committee

What happens after the grapes are harvested and before wine reaches the consumer’s glass? In this candid, wide-angle conversation, Chuck Wagner, founder of Wagner Family of Wines and Caymus Vineyards, will share his story and lead a panel featuring a distributor and a retailer for a lively discussion about what a blueprint for the wine industry’s recovery could, or should, look like. Together they’ll examine today’s market pressures, shifting consumer expectations, and the real-world challenges of moving wine from vineyard to shelf.

Attendees will gain insight into:

• Emerging trends and bottlenecks affecting Grapegrowers, wineries, and distributors
• Retailer perspectives on pricing, placement, and evolving consumer habits
• Collaborative strategies for navigating logistics, supply-demand imbalances, and global competition

Whether you’re a grower, vintner, or industry supplier, this session offers an unfiltered look at the opportunities and risks shaping the wine economy right now, and what it means for your business tomorrow.

Moderator to be announced

Speakers to be announced