How to Sell More Wine

While no two businesses are identical, all will benefit from having a better understanding of current market trends and the consumers who drive those trends. There is more data available today than ever but knowing which information to apply to build your business and developing a repeatable process to use it is critical. We will explore available data sources across the off-premises, on-premises, and Direct to Consumer. Our panel includes professionals who represent large commercial and small boutique brands who will exhibit how they leverage data/information to drive sales.

Moderator:
Dale Stratton, Azur Associates, California

Speakers:
Paul Bourget, Delicato Family Wines, California
Amy Navor, Finger Lakes Wine Alliance, New York
Liz Thach, Wine Market Council, California