How to Sell More Wine
January 27, 2026
9:30 am - 10:45 am
How to Sell More Wine
While no two businesses are identical, all will benefit from having a better understanding of current market trends and the consumers who drive those trends. There is more data available today than ever but knowing which information to apply to build your business and developing a repeatable process to use it is critical. We will explore available data sources across the off-premises, on-premises, and Direct to Consumer.
Our panel includes professionals who represent large commercial and small boutique brands who will exhibit how they leverage data/information to drive sales.
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Moderator
Dale Stratton brings over 40 years of experience in the Beverage Alcohol Industry to his role as an industry consultant working for Azur Associates and the Wine and Spirits Wholesalers of America on their SipSource deliverable.
Dale retired from Constellation Brands in May of 2019 where he was the Vice President, Commercial Insights working across their Beer, Wine, and Spirits divisions. He started his career at the Gallo Winery and covered a wide range of responsibilities that included distributor management, account management, strategic insights, and Lean Six Sigma. Dale has a bachelor’s degree in journalism with a concentration in Public Relations from Colorado State University and an Executive MBA from Tuck School of Business at Dartmouth College.
Speakers
To be announced.
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