Myth Busters – Wine & Health

January 23, 2024
9:00 am - 10:00 am

Myth Busters – Wine & Health

Marketing/Public Relations Breakout Session

It is tough to mention the words “health” and “wine” in the same sentence without getting serious side-eye, but with wine’s new labeling laws and studies coming out seemingly daily about the health impacts of alcohol, not to mention the dozens of emerging brands promising low-calorie, “clean-crafted,” better-for-you products, it’s time to get to the bottom of what this all means for the beverage alcohol industry.

In this session, we will explore the following:

  • What “health” claims – if any – can we make about wine, and what we need to stay away from.
  • A deep dive into what ingredients labeling in wine means, and how to effectively communicate some of these complexities to consumers.
  • Why companies like Avaline, Fit Vine, and Fresh Vine aren’t the bad guys – and what opportunities they seized that the rest of us could learn from.
  • What areas of opportunity there are to position wine as part of a modern, wellness-conscious lifestyle in the context of new trends and terms (e.g. “damp drinking,” wineries with wellness activities, etc.).
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Devin Parr

Devin Parr & Associates, California

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David Hodgson

Vinolo Ltd., United Kingdom

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Jennifer Purcell

Avaline, California

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Emily Saladino

Wine Enthusiast, New York

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