Pitch Perfect: Building Better Bridges Between PR and Wine Media
January 28, 2026
2:45 pm - 3:45 pm
Pitch Perfect: Building Better Bridges Between PR and Wine Media
Marketing/Public Relations Breakout Session
As the media landscape shifts, so do the rules of engagement. In this lively discussion, journalists and PR experts come together to talk candidly about what’s working, what’s not, and how both sides can better collaborate. Attendees will walk away with actionable insights on uncovering compelling story angles, working with freelancers vs. staff writers, and navigating the growing influence of content creators.
Moderator to be announced
Speakers to be announced