Pitch Perfectly: Building Better Bridges Between Public Relations and Wine Media

Devin Parr

Devin Parr & Associates, California

Sessions:

Pitch Perfectly: Building Better Bridges Between Public Relations and Wine Media

Devin Parr is a leading personality in the wine industry. She is the Founder and Managing Partner of Devin Parr & Associates, a PR, marketing, and content agency in the beverage, travel and tourism space. She holds her Wine and Spirit Education Trust (WSET) Diploma as well as a certification in wine expertise from the Apicius International School of Hospitality in Florence, Italy, and a B.A. in political science and economics from UC San Diego. In 2017, she was named one of Wine Enthusiast Magazine’s Top 40 Under 40 Tastemakers.

A passionate storyteller, Devin regularly contributes to wine and lifestyle publications, including VinePair, WineCountry.com, NapaValley.com, Sonoma.com, and The Gourmet Insider, and her own blog on DevinParr.com, where she covers the business of wine. She is the co-founder and editor-in-chief of The Vintner Project, and co-founder of online wine community Grapeloop. When she’s not traveling the world in search of memorable wines, she moonlights as an aspiring ninja, pursuing her black belt in Shorin Ryu karate.

Devin is based in Temecula, California with her husband, two sons, and two bossy Shih Tzus. Follow her wine, parenting, and martial arts adventures at @thesocalwinegal.

Averyl Mooney

Washington State Wine Commission

Sessions:

Pitch Perfectly: Building Better Bridges Between Public Relations and Wine Media

To be announced.

Katherine Jarvis

Jarvis Communications, Inc., California

Sessions:

Pitch Perfectly: Building Better Bridges Between Public Relations and Wine Media

Katherine Jarvis is President and Founder of Jarvis Communications, Inc. based in Los Angeles, CA. Since 2005, her company has created and managed public relations programs for businesses, people and brands in the wine, spirits, restaurant and travel industries.

Though she grew up with wine on the table every night for dinner, Jarvis’ career in wine began in 1997 when she worked in fine wine auctions in Chicago—first at Davis & Company Wine Auctioneers (now Hart Davis Hart) and then with Lionstone International in partnership with Sotheby’s North American wine auctions. In addition to developing new restaurant buyer accounts by working directly with sommeliers, she established wholesale procedures in compliance with the three-tier distribution system. Prior to launching Jarvis Communications in 2005, she was an Executive Director at a leading hospitality PR firm, where she accompanied press to regions as far flung as South Australia and as close to home as Santa Barara.

A native of Carlisle, Pennsylvania, Katherine credits her upbringing as the child of two professors directing study abroad programs in Malaga, Spain and Bologna, Italy for her love of food, wine and culture.

She studied history and Latin American studies at Northwestern University, taking semesters abroad in both Spain and Brazil, and summers in Petersburg, Alaska, gutting salmon. Upon graduation, she taught history at a bilingual school in Bogota, Colombia, before returning to Chicago to work in wine.

Katherine is proud to have dual citizenship with Italy. In her free time, she loves to cook, entertain friends, hike, go to flea markets, listen to vinyl records, read and spend time with her husband on the sidelines of a lacrosse field cheering for her two teenage daughters.

Rebecca Toy

Journalist, Missouri

Sessions:

Pitch Perfectly: Building Better Bridges Between Public Relations and Wine Media

To be announced.