Pitch Perfectly: Building Better Bridges Between Public Relations and Wine Media

As the media landscape shifts, so do the rules of engagement. In this lively discussion, journalists and PR experts come together to talk candidly about what’s working, what’s not, and how both sides can better collaborate. Attendees will walk away with actionable insights on uncovering compelling story angles, working with freelancers vs. staff writers, and navigating the growing influence of content creators.

Moderator:
Devin Parr, Devin Parr & Associates, California

Speakers:
Katherine Jarvis, Jarvis Communications, Inc., California
Averyl Mooney, Washington State Wine Commission
Rebecca Toy, Journalist, Missouri
MaryAnn Worobiec, Wine Spectator, California