Tradition with Innovation to Drive Excellence (Presented in Spanish)

January 29, 2026
9:00 am - 12:00 pm

Tradition with Innovation to Drive Excellence (Presented in Spanish)

Workshop in Spanish (presented in Spanish)

Wine has been produced for thousands of years, and the use of technology has significantly improved the quality of both grapes and wine. While computers have accelerated innovation and implementation in our industry, the introduction of artificial intelligence (AI) is unveiling new applications on an almost daily basis. There is no doubt that AI will impact every aspect of grape and wine production, as well as wine sales.

The challenge now is staying updated with the available technologies and choosing the right ones for your needs and budget. To help you navigate this challenge, a select group of professionals from wineries, vineyards, and business operations will share how they are utilizing some of the most advanced technologies to enhance quality. They will provide practical examples of how these technologies were implemented and the results achieved.

The session will conclude with a wine and food pairing.

Moderator to be announced

Speakers to be announced

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