Tradition with Innovation to Drive Excellence (Presented in Spanish)

Wine has been produced for thousands of years, and the use of technology has significantly improved the quality of both grapes and wine. While computers have accelerated innovation and implementation in our industry, the introduction of artificial intelligence (AI) is unveiling new applications on an almost daily basis. There is no doubt that AI will impact every aspect of grape and wine production, as well as wine sales.

The challenge now is staying updated with the available technologies and choosing the right ones for your needs and budget. To help you navigate this challenge, a select group of professionals from wineries, vineyards, and business operations will share how they are utilizing some of the most advanced technologies to enhance quality. They will provide practical examples of how these technologies were implemented and the results achieved.

The session will conclude with a wine and food pairing.

Moderator:
Eva Bertran, Eva Bertran Business Consulting, LLC., California

Speakers:
Francisco Araujo, Atlas Vineyard Management, California
Paula Borgo, Artesa Vineyards & Winery, California
Leticia Chacón-Rodríguez, University of California, Davis
Miguel Pedroza, California Polytechnic State University, San Luis Obispo
Gaspar Roby, Terlato, California
Luciana Turkovich, Turkovich Family Wines, California
Carolina Vargas, Shannon Family of Wines, California