Rooted in Story: The Need for a New Generation of Agricultural Storytellers

Young consumers increasingly care about the origins of their food and wine, yet the agricultural community often struggles to communicate the compelling stories behind sustainable and regenerative farming practices. This dynamic panel brings together innovative farmers, winemakers, and communicators who are successfully bridging the gap between agricultural authenticity and modern storytelling.

From social media savvy farmers reaching millions of followers to regenerative agriculture pioneers translating complex science into accessible narratives, our speakers will explore how the agricultural community can better communicate the importance of farming, the farmer-as-influencer phenomenon, and practical strategies for making winemakers and ag leaders more effective spokespersons for their craft.

Join us for an engaging discussion on transforming agricultural communication from inside the industry, featuring insights on engagement, scientific storytelling, media training, and the power of authentic farmer voices in building consumer connection and industry elevation.

Moderator to be announced

Speakers to be announced