2027 Symposium Schedule

1:00 pm - 5:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

7:30 am - 6:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 5:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 5:00 pm

Press Room

SAFE Credit Union Convention Center Room 6

9:15 am - 11:15 am

Making the Math Work

General Session - Session

To be announced

11:30 am - 1:30 pm

Keynote Speaker Luncheon

Keynote Luncheon - Session

Sheraton Grand Nave Ballroom

2:00 pm - 3:00 pm

Can You Hear Them Now? Finding Your Consumers and Turning Insight into Growth

Business/Operations Track - Session , Marketing/Public Relations Track - Session

To be announced

2:00 pm - 3:30 pm

Chenin Blanc: One Grape, Many Personalities (includes tasting)

Winemaking Track - Session

To be announced

2:15 pm - 3:45 pm

Precision Vineyard Nutrition Management in the 21st Century

Grapegrowing Track - Session

To be announced

3:15 pm - 4:15 pm

From Vision to Execution: Building a Strategic Plan That Delivers

Business/Operations Track - Session

To be announced

3:15 pm - 4:15 pm

From Data to Customers: Turning Winery Insights into Marketing Action

Marketing/Public Relations Track - Session

To be announced

3:45 pm - 4:45 pm

Why Can’t We All Taste the Same Wine the Same Way? Genetic Variation in Sensory Perception (includes tasting)

Winemaking Track - Session

To be announced

4:30 pm - 6:00 pm

Welcome Reception

Social/Hospitality Events - Session

Sheraton Grand Nave Ballroom

7:30 am - 5:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 5:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 5:00 pm

Press Room

SAFE Credit Union Convention Center Room 6

8:30 am - 11:00 am

State of the Industry

General Session - Session

To be announced

9:00 am - 5:00 pm

Exhibits Open

Exhibit Halls A-D

1:00 pm - 2:15 pm

Wine, Rewritten: How to Stop Sounding Like Every Other Wine Brand

Marketing/Public Relations Track - Session

To be announced

1:00 pm - 2:30 pm

Behind the Scenes: Proprietary Business Valuation Market Updates and How to Reassess and Plan for Your Future

Business/Operations Track - Session

To be announced

1:00 pm - 2:30 pm

Remove, Replant, Repurpose: What’s Next After Mothballing

Grapegrowing Track - Session

To be announced

1:00 pm - 2:30 pm

From Champagne to Charmat: The Science and Technique of Sparkling Wine (includes tasting)

Winemaking Track - Session

To be announced

2:15 pm - 4:00 pm

The Three-Tier Reset: Navigating a Changing Wholesale Landscape

Business/Operations Track - Session

To be announced

2:30 pm - 3:30 pm

Trade Marketing 101: How to Become a Brand Distributors and Retailers Remember

Marketing/Public Relations Track - Session

To be announced

2:30 pm - 4:00 pm

Dirt to Dashboard: Building AI-Powered Tools Across Vineyard Operations

Grapegrowing Track - Session

To be announced

2:30 pm - 4:00 pm

Cutting Edge California Winemaking: A Modern Take on Tradition (includes tasting)

Winemaking Track - Session

To be announced

7:30 am - 2:30 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 12:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 2:30 pm

Press Room

SAFE Credit Union Convention Center Room 6

8:30 am - 12:00 pm

Creativity and Cultural Diversity: Redefining the Future of Wine (Presented in Spanish)

Spanish Track - Session

To be announced

8:30 am - 12:00 pm

Creatividad y Diversidad Cultural: Redefiniendo el Futuro del Vino

Spanish Track - Session

To be announced

9:00 am - 11:00 am

Wine Takes the Stage: Reaching Consumers Where They Gather

General Session - Session

To be announced

9:00 am - 2:30 pm

Exhibits Open

Exhibit Halls A-D

11:30 am - 1:00 pm

Hosted Buffet Luncheon

Social/Hospitality Events - Session

Exhibit Halls A-D