New Benchmarking for Vineyard Budget Success: Insights and Practical Applications

This two-part session begins with Dr. Sumner presenting comprehensive financial benchmarking reports for the North Coast, North Valley, and Central Coast growing regions. Attendees will gain valuable insights, and a deeper understanding of the true costs associated with grape growing in these key areas.

The second segment features a panel of C-suite executives sharing practical insights on the vineyard budget process and its real-world application. Attendees will learn how to effectively utilize benchmarking data to develop and refine budgets, manage costs, and align with target pricing and quality expectations across diverse regions and market segments.

Together, these sessions will equip participants with the tools to optimize vineyard economics and enhance long-term profitability.

Moderator:
Randy Heinzen, Vineyard Professional Services, Inc., California

Speakers:
Tim Kensinger, AgWest Farm Credit, California
Craig Ledbetter, Vino Farms, LLC., California
Chris Lynch, Coastal Vineyard Care Associates California
Kara Maraden, Foley Family Farms, California
Daniel Sumner, University of California, Davis