January 20, 2026 – Unified Symposium eNews

  • January 20 2026
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Early Bird Ends Today!

Today is the final day to register early for the Unified Wine & Grape Symposium and save up to $200, depending on registration type. This is your opportunity to secure the lowest rate for North America’s largest wine and grape industry gathering. Unified Symposium brings together timely market insights, practical vineyard and winery solutions, and forward-looking business strategies—all in one place. Rates increase after today, so register now and be part of the conversations shaping the future of the industry.

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Taste Your Way Around the Industry at Unified

One of the most anticipated and enjoyable experiences at the Unified Wine & Grape Symposium is the regional wine tasting, and it is included with the Exhibits Only registration. That means for just $40 through January 20 (PST), you can explore the trade show floor and discover wines from diverse regions, all in one place. This year’s tasting will feature wines poured by a growing list of associations, including: Atlantic Seaboard Wine Association – aswawines.org Calaveras Winegrape Alliance – calaveraswines.org Illinois Grape Growers & Vintners Alliance - illinoisewine.com Lake County…

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Easy Parking. Free Shuttles. One Less Thing to Worry About.

Getting to the Unified Wine & Grape Symposium is designed to be simple, so you can focus on making the most of your time on the trade show floor and in sessions. Complimentary shuttle service runs throughout Wednesday and Thursday, connecting designated Cal Expo parking areas directly to the SAFE Credit Union Convention Center. With multiple shuttle buses operating continuously, this free service offers a reliable, stress-free way to arrive without circling for parking or rushing between events. Whether you are heading to the trade show, a breakout session or…

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Discover What’s for Lunch at Unified

Exploring the Unified Wine & Grape Symposium does not stop at the trade show. On Tuesday and Wednesday, a rotating lineup of food trucks will be on site, serving up fresh, local flavors and unexpected finds just steps from the action. It is the perfect chance to try something new, grab a quick bite between sessions and keep conversations going without missing a beat. Whether you are craving something savory, spicy or a little indulgent, the food trucks add one more reason to stay on site and soak it all…

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