From Data to Customers: Turning Winery Insights into Marketing Action

Attendees will learn how to look at everyday winery data, identify what consumers are telling them, and turn that insight into a simple marketing or sales action. The goal is not to become a data analyst; the goal is to become a better listener.

Moderator:
Cathy Huyghe, Enolytics LLC., Georgia

Speakers:
Dana DiTomaso, Kick Point Inc., Canada
Zach Pelka, Une Femme, New York
Kristen Reitzell, Jackson Family Wines, California
Ari Rollnick, oneteam™, Florida