Wine Takes the Stage: Reaching Consumers Where They Gather

Wine is competing for attention in a world where consumers have more choices—and more ways to connect—than ever before. To remain relevant, the industry has an opportunity to meet consumers where they already gather: stadiums and arenas, concerts and music festivals, restaurants, entertainment venues, and other cultural experiences.

From athlete- and celebrity-owned wine brands to partnerships with professional sports, music and live entertainment, this session will explore how wine can move beyond traditional occasions and become a more approachable, visible, and natural part of consumers’ everyday experiences. Through a conversation with influential voices from wine, sports and entertainment, attendees will hear what is working, where new opportunities are emerging, and what the industry can learn from those successfully introducing wine to new audiences.

At its core, the conversation will ask a simple but important question: How can wine meet consumers where they are—and give them more reasons to choose wine?

Moderator:
To be announced

Speakers:
To be announced