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Reframe the Narrative: Sessions Shaping What’s Next The wine and grape industry is at a pivotal moment. With shifting consumer behavior, market pressures, rising costs, and growing climate uncertainty, the path forward is complex, but full of opportunity. The 2026 Unified Wine & Grape Symposium is designed to meet this moment head on. This year’s theme, Reframing the Narrative, reflects a collective sincere commitment to investigate where the industry is today while exploring new perspectives, tools, and strategies for what comes next. Over three days in Sacramento, the Unified brings growers, vintners, suppliers, researchers and business leaders…

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What’s Next for Wine, en Español: Tradition Meets Innovation Join us for a special Spanish-language workshop at the 2026 Unified Wine & Grape Symposium, designed for professionals eager to explore how technology and innovation are transforming viticulture, winemaking, and wine sales. Titled “Tradition with Innovation to Drive Excellence,” this dynamic session will bring together industry leaders sharing practical, real-world insights on how cutting-edge tools, including AI, are enhancing productivity, efficiency, and quality across the wine value chain. The workshop will open with a recap of the current state of the industry, an intimate interview with keynote speaker Dr. Laura Catena, and…

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Reframe Your Presence on the Trade Show Floor This year presents a rare opportunity to secure booth space in areas that historically sold out. The trade show sparks meaningful conversations and delivers greater exposure to decision-makers actively seeking solutions. If Unified has been part of your strategy before, now is the moment to strengthen your presence. Reserve your booth today and take advantage of an opportunity that does not come around often. This is your chance to put your brand directly in front of key players from every corner of the industry, including: Vineyard and winery owners Winemakers…

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