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Winemaking Sessions Whether you're a veteran winemaker or just starting out in enology, the winemaking sessions at the  2024 Unified Wine & Grape Symposium will equip you with the tools you need to elevate your craft. Gear up for whatever the year ahead holds with these informative yet digestible sessions. A highlight among the winemaking panels is Tuesday’s session Merlot Renaissance: Celebrating Two Decades Beyond Sideways. Sideways author Rex Pickett joins a distinguished panel to trace Merlot’s journey since 2004, when the Oscar-winning film boosted the varietal’s popularity with a legendary expletive…

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Grapegrowing Sessions Deepen your understanding of contemporary viticulture with the grapegrowing sessions at the 2024 Unified Wine & Grape Symposium. From automation to extreme weather, new factors are shaping grapegrowing in dramatic ways. Guided by our panel of international speakers, attendees will gain insights into these developments, explore sustainable alternatives and start building resiliency for the years ahead. CEUs available. Catch the full grapegrowing track: Viticulture X Games: Extreme Weather Winegrowing (CCA CEUs Available) Growing Disease Resistant Vines (Includes Tasting) (CCA CEUs Available) Regenerative Agriculture – The Next Step in Sustainability (CCA…

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Business and Operations Sessions In the fast-changing wine market, informed strategies keep your business grounded. The business/operations sessions at the 2024 Unified Wine & Grape Symposium offer real-world examples to help you understand the factors at play and plan concrete steps to secure your business’s profitability. Learn how to take advantage of existing financial opportunities, adapt to shifting consumer needs and embrace workforce diversity to positively impact your bottom line. Catch the full business/operations track: Labeling Part 1: California Bottle Bill Labeling Part 2: Labeling Requirements and Regulations Winning the Balancing Act: Holding Home…

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Marketing and Public Relations Sessions As Tank Garage Winery's Ed Feuchuk says, "We've got to get comfortable being uncomfortable." The marketing/public relations sessions at the 2024 Unified Wine & Grape Symposium are designed to help you foster the elasticity you need to gain a competitive edge in the rapidly changing media landscape. Learn from our experts how to navigate new paradigms and engage consumers in the digital world—from Artificial Intelligence to TikTok and beyond. Equip yourself with the tools you need to embrace these changes head-on. Catch the full marketing/public relations track: Myth Busters –…

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