Opening Day. The Narrative Starts Here.

Unified 2026 is officially underway. Today sets the tone for the entire week, with sessions that challenge assumptions and rethink how wine is grown, made, sold and talked about. Across all four tracks, Tuesday delivers practical insight, from fermentation science and vineyard decision-making to storytelling, sales strategy and media relationships. Cap it off at the Welcome Reception and start building the conversations you will carry through the week. If you want context for what is next in wine, today matters. Haven’t registered yet? You can still register online or onsite…