Reframing the Narrative and Taking It Home.

The final day brings the week into focus. Thursday centers on leadership, innovation and how the wine industry responds to shifting demand and perception. Do not miss The Path Forward, a candid conversation on rebuilding demand and rethinking wine’s future across the value chain. Pair that with the Spanish-language workshop and your last chance to explore the trade show, and Thursday delivers clarity you can act on. This is where the week clicks into place. Haven’t registered yet? You can still register online or onsite at the convention center.