Reframing Wine’s Story through Marketing & PR

If “Reframe the Narrative” is the theme, this track is where it gets practical. The 2026 Marketing/Public Relations breakout sessions focus on the stories, experiences, design choices, and media relationships that shape how consumers discover and connect with wine right now. From building modern agricultural storytellers to creating scroll-stopping brand worlds (and pitching smarter to today’s media), these sessions are built for anyone responsible for demand, reputation, and relevance. Rooted in Story: The Need for a New Generation of Agricultural Storytellers Tuesday, Jan. 27 | 9:00–10:00 am Today’s consumers want…