Creativity and Cultural Diversity: Redefining the Future of Wine (Presented in Spanish)

The wine industry is evolving rapidly, driven by fresh perspectives, innovation, and increasing cultural diversity. This session will explore how creative thinking, emerging technologies, and diverse voices are reshaping the way we produce, market, and connect with today’s consumers. Discover innovative strategies and forward-looking business models that help build a more dynamic, relevant, and resilient wine industry.

Moderators:
Leticia Chacón Rodríguez, University of California, Davis
Carmen Giuffre, Nadalie USA, California
Gaspar Roby, Vineyard Up Advisory, California
Melissa Sanchez, Alma, California
Luciana Turkovich, Turkovich Family Wines, California

Speakers:
Federico Casassa, California Polytechnic State University, San Luis Obispo
Gerardo Espinosa, Anaya Vineyards, California
Gabriela Fernandez, La Lucha Wines, California
Agustina Hobbs, Paul Hobbs Wines California
Camillo Magoni, Bodega Magoni, Mexico
Monica Magoni, Bodegas Magoni, Mexico