Industry Hot Topics

Raised on Central Coast ranches, Audra Cooper combines a lifelong connection to the land with a clear-eyed grasp of the California winegrape and bulk wine markets. As Vice President and Director of Sales at Turrentine Brokerage, she bridges hands-on agricultural reality with high-level supply strategy, helping growers and wineries navigate complex market cycles across the state.

Audra’s career at Turrentine spans two decades of continuous leadership and high value dealmaking. Joining the firm in 2006, she advanced from sales support to lead grape brokerage roles in the North Coast and Central Coast, earning a reputation as one of the industry’s most creative deal architects.

Today, as Vice President and Director of Sales, Audra oversees sales operations across both the Grape and Bulk Wine departments while guiding broader executive strategy for the firm. Backed by a degree in Agricultural Economics from California State University, Fresno, her analytical approach allows her to evaluate supply trends, regional crop conditions, and market shifts with exceptional clarity.

Known for her grounded, pragmatic style, Audra is a trusted voice across the industry. She frequently speaks at statewide and regional conferences, serving as a reliable partner to clients and a respected contributor to regional agricultural organizations.

Austin Hope is an owner, winemaker and president of Hope Family Wines in Paso Robles, California. He is an avid champion of Paso Robles who has spent more than 25 years at the helm of the family winery. Being awarded Wine Enthusiast’s “2022 American Winery of the Year” marked the highlight of Austin’s career to this point. Hope Family Wines today spans six brands that exemplify the quality and diversity of Paso Robles: Austin Hope, Treana, Quest, AUSTIN, Liberty School and Troublemaker.

Austin came to Paso Robles with his family in 1978, when his parents, Chuck and Marlyn Hope, bought a ranch and planted both vineyards and apple orchards. Austin enjoyed playing and working in the vineyards as a child, a sign of things to come.

Austin studied Fruit Science at Cal Poly San Luis Obispo and graduated in 1996. Shortly thereafter, and in the wake of a family tragedy, Chuck Hope turned to his son to lead the family business. The bold and brash 23-year-old Austin jumped in ready to make his mark on the business. Making and selling Treana Red, an ambitious $30 red table wine, proved to be challenging at first. However, Austin remained firm in his belief in Paso Robles wines, and he began to win over buyers and customers alike. The success of Treana would ultimately spark the creation of Hope Family Wines and its diverse portfolio of Paso Robles-grown offerings.

In 2007, along with fellow Paso Robles winemakers, he helped produce the TTB petition for the creation of 11 new sub-AVAs for Paso Robles, a critically important distinction that elevated the region’s status on the world stage. In 2019, Austin was named “Wine Person of the Year” by the San Luis Obispo Wine INdustry. He is also active in the community as a supporter of Must! Charities, Operation Surf and others.

At the heart of everything Austin does, there is a passion for Paso Robles and a dream of making it a global household name. At the forefront of this effort is the Austin Hope Cabernet Sauvignon—a luxury Paso Robles Cabernet Sauvignon that has twice been named a Top 10 Wine of the Year by Wine Enthusiast. This is a wine that he likes to say is “Paso Robles defined.”

Austin lives on the family vineyard in the Templeton Gap District with his wife Celeste Hope and their two daughters, Ainsley and Avery Hope.

Rob McMillan, EVP & Founder, Silicon Valley Bank Wine Division

Rob McMillan is one of the top wine-business analysts in the United States and the author of Silicon Valley Bank’s highly regarded annual State of the Wine Industry Report, described by the New York Times as “…probably the most influential analysis of its kind.”

With decades of experience researching the wine business, his views on business and strategy are sought after and trusted by winery owners, journalists, entrepreneurs, and investors. He is a prominent speaker, both domestically and internationally, and you will find him extensively quoted in national, regional, and trade press.

Rob’s banking career has spanned 35-plus years — more than 25 with Silicon Valley Bank. In that time, he has held many roles, including founder and division manager of the Wine Group, executive manager of the bank’s Commercial Division, and several years as a member of Silicon Valley Bank’s Managing Committee. In addition to his public role, he is responsible for establishing new winery relationships and offers private management presentations and strategic consulting to the bank’s clients.

Rob received a bachelor’s degree in finance/economics from Sacramento State University and an MBA from Santa Clara University’s Leavey School of Business. He has served on boards in diverse industries and continues to do so today.

Rob is married with five children. When time allows, he enjoys the outdoors, travel, golf, and drumming.

JoAnn C. Wall
Accredited Rural Appraiser and Real Estate Broker

JoAnn C. Wall, ARA/Broker is the CEO at Above & Beyond Real Estate Services, Inc., a company she started in 2009 as Central Coast Ag Appraisal, Inc. Following a short stint as the Regional Vice President of a national appraisal firm in 2015, JoAnn re-launched her company in early 2016. In 2019, she expanded her practice to include brokerage and consulting services under Bakersfield-based Alliance Ag Services, Inc. which recently merged with Lee & Associates.

Having worked as a staff appraiser in the Farm Credit System for many, contract appraiser for a local independent fee shop, and eventually owning and managing two successful fee-based appraisal businesses herself, JoAnn has a wide range of real estate experience that brings diversity and knowledge to her practice. JoAnn is known locally as the authoritative source for vineyard and winery brokerage and valuation on the Central Coast. In addition to vineyard and winery real estate, she has multiple disciplines and specialties including greenhouse/nursery operations, permanent plantings, special use facilities and cannabis. She frequently teaches and speaks at conferences throughout the U.S. regarding these topics.

JoAnn received her Certified General appraisal license in March 2000 and attained the level of ARA (Accredited Rural Appraiser) through the ASFMRA in October 2008. She is the past Chair of the National ASFMRA Appraisal Education and Accreditation Committee and is an active instructor for both continuing education classes and core courses, many of which she has written herself. She is also a past President for the California Chapter of ASFMRA and has been active on several committees at the State level. She received her Brokerage license in September 2019 and specializes in agricultural real estate transactions.

JoAnn lives in the small town of Templeton, California with her high school sweetheart and husband of 25 years, Brandon, and her two children, daughter JoEllen (Age 22 recent graduate of Oklahoma State University) and son Aiden (Age 18 and income freshmen at Oklahoma State University…Go Pokes!).

January 29, 2025
12:45 pm - 2:15 pm