Prepping for Labeling Transparency

January 23, 2024
9:00 am - 10:00 am

Prepping for Labeling Transparency

Winemaking Breakout Session

The EU is changing their laws to require labels on all wines sold there to have nutritional and ingredient information. The US is exploring this option and potentially will follow suit in several years. What does this mean for you in terms of how you make wines and how you will need to label them?

This session will explore actual EU requirements and some recommended practices to best describe and comply with these regulations. We will also discuss managing your ingredient list and nutritional levels and how to message this information to your customers. Some people have already been doing this for decades and we will discuss their reasons for why they were early adapters and why and how they have managed this through winemaking and messaging over time.

Sean McKenzie, Constellation Brands, California

Linda Bisson, University of California, Davis
Paul Huckaba, Bronco Wine Company, California
Nicole Walsh, WarRoom Cellars, California

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