Putting the Vino Back in Bottle Service: Bringing Wine into New Consumer Experiences

Wine has been losing market share in recent years to spirits, especially among younger consumers. To gain back market share, let’s look at new occasions for drinking wine, from sports stadiums to music videos and more.

We will hear from wine marketers who have succeeded with experiential marketing, wine directors bringing grand cru bottles to sporting events and wine personalities and content creators bringing wine into the world of music and hip hop.

This session is moderated by wine personality Shakera Jones, who has championed breaking down the barriers often associated with fine wine.

Moderator:
Shakera Jones, Black Girls Dine Too, New York

Speakers:
Justin Dragoo, Bottlerock, California
Jeff Porter, Barclays, New York
Kristen Reitzell, Jackson Family Wines, California
Jermaine Stone, The Original Wine and Hip Hop, New York