Trade Marketing 101: How to Become a Brand Distributors and Retailers Remember

Getting distribution is only the first step; staying top of mind is what drives long-term success. As distributor portfolios grow and retail buying becomes increasingly centralized, suppliers must learn how to communicate effectively with both distributor partners and key retail customers to ensure their brands remain a priority. In this interactive workshop, distributor leaders, suppliers, and major retail buyers from organizations like Costco and Total Wine & More will share what captures their attention, what marketing tools influence decisions, and what causes brands to get overlooked. Attendees will leave with a practical playbook for building stronger distributor partnerships, supporting retail execution, and becoming a brand that gets remembered—not just another SKU in the portfolio.

Moderator:
To be announced

Speakers:
Chris Baker, Brassfield Estate Winery, California