Wine Has Never Been Better; There is a Wine for Everyone (includes breakfast & tasting) (Presented in Spanish)

This workshop will provide a comprehensive overview of two current and important challenges that impact every aspect of the wine industry, from viticulture to winemaking and marketing.

First, we will explore examples of how Artificial Intelligence (AI) can support grape growers and wineries to accomplish sustainability goals and help identify unique wine attributes in combination with advanced analytical techniques such as nuclear magnetic resonance (sounds).

The second topic will address strategies for vineyards and wineries to adapt to changes driven by climate change and consumption trends. The presentations will provide examples of finding the market niche with “less known” varietals and natural wines, strategies to mitigate climate change in winemaking, and resistant varieties and viticultural practices without pesticides for producing high-quality wines.

The workshop will wrap up with Q&A and a guided wine tasting of emerging products and styles featuring hybrids, non-commercial Vitis vinifera, and cider/wine blends.

After the workshop, everyone is invited to the hosted buffet luncheon offered in the exhibition hall and explore all the exhibits until the trade show ends at 2:30pm.

Moderator:
Eva Bertran, Eva Bertran Business Consulting LLC, California

Speakers:
Leticia Chacón-Rodríguez, University of California, Davis
Luis Diaz-Garcia, University of Califonria, Davis
Encarna Gómez Plaza, University of Murcia, Spain
José Enrique Herbert-Pucheta, National Polytechnic Institute, Mexico
Hernan Ojeda, INRAE, France
Gustavo Sotelo-Miller, SCRIBE Winery, California
Mireia Taribó, Camins 2 Dreams, California