Winning the Balancing Act: Holding Home Base while Expanding New Revenue Streams, Business Models and Consumers

Looking to our future wine category and individual winery and vineyard success, we all need to reach new consumers and solve problems while not losing our essential core business revenue. Where can you and your winery or vineyard operations play successfully in this fast-changing space?

We will hear from a panel of industry experts’ lessons learned and their thoughts on how to move forward from balancing ROI on home base wine portfolios and vineyard operations while adapting to the changing wants and needs of consumers, R&D and intense challenges of market forces, vineyard to table.

Join us for a dynamic conversation about savvy portfolio management and creative new revenue streams. It is a strategic conversation about vision, profitability, and growth in a challenging market. Tactically, we will examine the portfolio roles and ROI insights for vineyards and wineries looking at varietals, traditional 750 ml branded bottle, private label products, cans, flavored/blended wine, no/low-alcohol, collaborations, tech breakthroughs and much more.

Moderator:
Damian Doffo, Doffo Winery, California

Speakers:
Susana Balbo, Susana Balbo Wines, Argentina
Corey Beck, Delicato Family Wines, California
Mark Garaventa, Rack & Riddle, California
Matt Hughes, BevZero, California