• January 16 2026
• Category: eNews

One Show. Every Solution.

The trade show floor at the Unified Wine & Grape Symposium is the heartbeat of the event and one of the best values in the industry. With over 800 exhibit booths and 10,000 attendees, Unified brings together suppliers, service providers, researchers, and decision-makers from every corner of the wine and grape sector, all in one place.

Through January 20 (PST), trade show registration is just $40. Starting January 21, the rate increases to $80, still an unmatched value for the opportunity to shop, compare solutions, ask questions and see what’s new across viticulture, winemaking, and business operations. Your exhibits registration also includes access to the regional wine tasting on Wednesday, featuring wines poured by associations throughout the United States, with approximately 1,500 bottles opened during the event and the ever-popular FREE luncheon in the exhibit areas on Thursday.

Looking for another option? Attendees can also reach out directly to exhibitors to request a guest pass, if available. If you are not on the trade show floor at Unified, you are missing where the industry comes together and moves forward.