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The Conversation Continues: 2026 Unified Presentations Now Online If you were there, you know the energy. If you weren’t, now’s your chance to catch up. Presentations from the 2026 Unified Symposium are now available online, including Dr. Laura Catena’s keynote on wine and health. This year’s sessions tackled everything from rebuilding demand to redefining vineyard economics, including: • 2026 State of the Industry• 2026 State of Marketing: Bridging the Gap to Consumers• The Path Forward: Rebuilding Demand and Rethinking Wine’s Future• Pause or Proceed: Evaluating the Future of Your Vineyard• How to Sell More Wine• Clarity in the…

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Hear It Again: Audio Recordings Available Some sessions were standing room only. Others sparked hallway conversations that lasted for hours. Audio recordings are now available for purchase. Whether you want a refresher or missed a must-hear session, you can revisit the ideas shaping wine’s future. Order details and the PDF form are available on the Unified website.

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A Visual Narrative: Photos from Unified 2026 From art installations that reimagined classics to packed exhibit halls and candid conversations, this year’s theme, “Reframing the Narrative,” came to life throughout the SAFE Credit Union Convention Center. Browse event photos on Flickr and relive the moments that defined this year’s event. Follow Unified on Flickr to receive updates when new photos are uploaded: https://www.flickr.com/people/theunified/.

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Save the Date: 2027 Unified Symposium The narrative isn’t finished. Join us January 26–28, 2027 in Sacramento. If you plan to exhibit, sponsor or advertise, now is the time to start the conversation. • Exhibit inquiries: Jen Smalley – jen@asev.org• Sponsorship/advertising: Jenny Devine – jenny@cawg.org Make sure you’re in the room next year.

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