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Discounted Rates End at Midnight Tonight Don’t miss out on extra savings on registration! Today, January 21, is the last day to receive discounted rates for the 2025 Unified Wine & Grape Symposium. Register before midnight (PST) tonight to save up to $200 on 3-day and 1-day general registration. Check out the daily schedule to view the full three-day event lineup, including: Keynote Speaker Luncheon General Sessions Winemaking Sessions Grapegrowing Sessions Business/Operations Sessions Marketing/Public Relations Sessions Workshop in Spanish Social/Hospitality Events

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2025 State of the Industry Join us for the anticipated 2025 Unified Wine & Grape Symposium, where the panel will discuss the data and trends shaping our industry today. Mike Veseth of Wine Economist will moderate the session and provided a preview. Unified Symposium’s State of the Industry brings together a panel to provide a comprehensive review and insight to help you understand what the numbers mean. With numerous reports coming out and anti-alcohol media coverage, this session can help provide guidance and expertise on what it all means for your business. The panel will…

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Crafting a Positive Narrative: Promoting Wine in the Face of Challenges If there’s a time to come together to strengthen positive conversations about the wine industry, it’s now! In response to the growing anti-alcohol sentiment, the 2025 Unified Wine & Grape Symposium gathered a panel to discuss Crafting a Positive Narrative for the Wine Industry. Meet the speakers and grab a light breakfast on Thursday, January 30, from 8:45-9:30 a.m. The program will begin at 9:30 a.m. This session expands on what you’ve learned from the State of the Industry and will focus on exploring strategies for effectively communicating the positive…

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En Español: Workshop In Spanish Blends Creativity And Technology To Optimize Resources, Includes Mexican Baja California Wine Tasting En Español Join a respected panel of speakers at this year’s Unified Wine & Grape Symposium. Panelists will share their global achievements, highlighting the critical importance of collaboration across grape growing, winemaking and marketing to achieve excellence. We’ll explore practical examples of the latest in regenerative agriculture, delve into dynamic marketing strategies to boost sales and growth and unveil cutting-edge winemaking techniques that cater to emerging wine style trends. In a curated tasting with winemakers sharing the region’s remarkable journey and success, we'll get an intimate look at the Mexican…

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