• January 21 2025
• Category: eNews

If there’s a time to come together to strengthen positive conversations about the wine industry, it’s now! In response to the growing anti-alcohol sentiment, the 2025 Unified Wine & Grape Symposium gathered a panel to discuss Crafting a Positive Narrative for the Wine Industry.

Meet the speakers and grab a light breakfast on Thursday, January 30, from 8:45-9:30 a.m. The program will begin at 9:30 a.m.

This session expands on what you’ve learned from the State of the Industry and will focus on exploring strategies for effectively communicating the positive aspects of wine amidst the rising tide of the anti-alcohol movement. The discussion will cover marketing campaigns that successfully promote wine, highlighting the legal boundaries and creative approaches available to producers and the industry.

Moderated by Eric Asimov of the New York Times, this diverse panel will offer practical insights into navigating the complex landscape of alcohol regulation while still celebrating wine’s cultural and social benefits.

This is the time to come together and learn how to enhance the narrative around wine and ensure you are part of the important conversation for the industry. Register today.