Keith Striegler, President, American
Society for Enology and Viticulture
State of the Industry
The State of the Industry session provides a comprehensive look
at every aspect of the wine industry, from what’s being planted
to what’s selling. This 2½-hour session features highly regarded
speakers and delivers incredible value for attendees who need to
understand the market dynamics of the past year and are seeking
insight into the market trends that will define the year ahead.
Moderator: Mike Veseth, The Wine Economist, Washington
Speakers: Jeff Bitter, Allied Grape Growers,
California Danny Brager, Brager Beverage Alcohol
Consulting, California Glenn Proctor, Ciatti Brokerage Company,
California Liz Thach, Sonoma State University, California
Leticia Chacón-Rodríguez and Alise
Jacobson, Co-chairs, UW&GS Program Development
Committee
We’ve all seen the reports and editorials about the wine industry
being in peril. Whether it’s aging baby boomers, younger
generations who prefer hard seltzer, liquor and beer, climate
change, tariffs, you name it, it seems like there’s alarming news
at every turn. While it doesn’t need to be all doom and gloom,
the time is now to take a hard look at what’s in store for our
industry, so we can change the narrative and outcomes in 2023 and
beyond.
For this session, we have assembled a dream team of industry
experts to tackle the future of wine. This presentation will
illustrate the opportunities that lie ahead, but also the
collaboration that will be required to capitalize on the
potential.
A focus will be put on:
HOW we adapt to not only reach new consumers, but better
engage our existing consumers. The landscape is ever changing,
and the old way, may not be the best way anymore.
WHAT marketing strategies and new products can we develop
that work for operations of ALL sizes, big and small.
Key topics that our star-studded panel will unpack and provide
real, actionable takeaways include sustainability and the
movement towards eco-friendly wines, new and emerging taste
trends, innovative packaging and bottling, and smart go-to-market
sales and marketing strategies segmented for current and new
consumers.
Attendees will walk away not only armed with new tactics to put
to work in their businesses, but also a brighter, more optimistic
outlook for the future of wine.
Speakers: Lulie Halstead, The IWSR Group, England Dale Stratton, Wine Market Council, California
UW&GS Representation or Misrepresentation – Please Exercise
Caution!
The Unified Wine & Grape Symposium (UW&GS) encourages you to
exercise caution for any solicitations for discounted hotel rates
or directory listings which often include advertising
solicitations. There are many show directories that target
attendees, sponsors and exhibitors from other shows including
ours. These solicitations are often mailed and appear to be from
the Unified Symposium, CAWG or ASEV and they are not.
Unified Wine & Grape Symposium, LLC Web Link & Logo License
Agreement
UW&GS will grant to you a personal, nonexclusive,
nontransferable license to hyperlink (“Link”) your Internet
website to UW&GS’s Internet website, and/or use UW&GS’s
Web link logo (“Link Logo”) as part of your Internet website
subject to the following terms and conditions: You must accept
all terms and conditions in this Agreement.
