General Sessions - Session Detail

Session

State of the Industry
General Session

Welcome & Introductions

John Aguirre, President, California Association of Winegrape Growers   

State of the Industry

The State of the Industry session provides a comprehensive look at every aspect of the wine industry, from what’s being planted to what’s selling. This 2½-hour session features highly regarded speakers and delivers incredible value for attendees who need to understand the market dynamics of the past year and are seeking insight into the market trends that will define the year ahead.

Moderator:
Mike Veseth, The Wine Economist, Washington

Speakers: 
Jeff Bitter, Allied Grape Growers, California
Danny Brager, The Nielsen Company, California
Marissa Lange, LangeTwins Family Winery and Vineyards, California
Glen Proctor, Ciatti Wine Company, California  

Session

Technology Thursday: From Drones to Chatbots; How the Wine Industry is Embracing Digitalization
General Session

Welcome & Introductions

Tom Collins, Chair, UW&GS Program Development Committee

Digital technology is revolutionizing the wine industry. Drones are assisting with our vineyard management decisions, sensors are impacting our winemaking and processing decisions, chatbots and digital somms are interacting with our consumers and predictive analysis is overhauling our business practices—we can’t ignore the exciting impact that technology is having on our industry. This TED style session will examine how the digital world is influencing todays decisions and how it will impact our industry tomorrow and where the future can take us. This session will be fast paced and has been developed for Unified attendees from all tracks. Join us as we examine this revolution and leave excited to meet your industry of tomorrow.

Moderator:
Mike Veseth, The Wine Economist, Washington

Speakers:
Bob Coleman, Treasury Wine Estates, California
Nick Dokoozlian, E. & J. Gallo Winery, California
David S. Ebert, Purdue University, Indiana
Nick Goldschmidt, Goldschmidt Vineyards, California
Liz Mercer, WISE Academy, California
Will Thomas, Ridge Vineyards, California

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