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On-Site Registration is Now Open And just like that, it’s Unified week! Starting today at 7:30 a.m., you can register at the SAFE Credit Union Convention Center. Our registration team will walk you through the process and make sure you’re ready for the symposium kickoff tomorrow. Registration Schedule 7:30 a.m. – 6 p.m.  Tuesday, January 23 7:30 a.m. – 5 p.m.  Wednesday, January 24 7:30 a.m. – 2:30 p.m.  Thursday, January 25 Prefer to do it yourself? Either register online or call (888) 529-9272 or (415) 604-3525 then head down to the pre-registration area to…

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Celebrating 30 Years of Unified Unified is always a good time, but this year we have extra cause for celebration—the 2024 Symposium marks 30 years of Unified! Join us in celebrating three decades of innovation, education and of course, exceptional wine. Unified may have 30 years to its name and we continue to push the limit of what's possible. To commemorate this milestone, we’re debuting a fresh new look. Unified’s new logo is a clean, contemporary design that captures the energy of Unified. The “U” of Unified plays off the @ sign, underscoring that everything…

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¡Vamos! All-day Workshop Gathers Spanish-speaking Professionals from Around the Globe Now a full-day event, the Unified’s workshop in Spanish is an exclusive educational and networking  event designed for the Spanish-speaking wine and grape community. Global industry leaders will offer fresh takes and illuminating insights on climate change, Artificial Intelligence and regenerative farming—all in Spanish. In addition to the workshop, attendees will enjoy breakfast, wine tasting and admission to the trade show floor where a buffet luncheon will be hosted. Session: Wine Has Never Been Better; There is a Wine for Everyone (Presented in Spanish) Thursday, January 25 from 8 a.m.…

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Eat, Drink and Be Merry at the Unified Symposium What’s Unified without great food and wine! Start off with the Keynote Speaker Luncheon on Tuesday, January 23 at 11:30 a.m. Enjoy wine and a full catered lunch as you watch Wine Business Monthly’s Cyril Penn interview California Department of Food and Agriculture’s Secretary, Karen Ross. Keep the good times rolling by joining us for another glass and appetizers at the Welcome Reception later that day, from 4:30 – 6 p.m. Wednesday’s Regional Wine Tasting is a highlight of the event, offering bites of hors d’oeuvres to pair with a…

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From Sideways to Today: Trace Merlot’s Journey in an Unmissable Winemaking Session If you remember anything about the 2004 Oscar-winning film Sideways, it’s likely its expletive takedown of Merlots. The varietal paradoxically enjoyed immense popularity thanks to the mention by the popular movie. Merlot has weathered ups–and–downs ever since, but many contend that it is now poised for a rebirth. Join Tuesday’s winemaking session, Merlot Renaissance: Celebrating Two Decades Beyond Sideways, to trace the varietal’s journey and understand why Merlot has never ceased to be a component of some of the world’s best wines. Partake in a wine tasting and hear our…

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