• December 12 2024
• Category: eNews

The holidays are upon us and with it comes family gatherings, work celebrations, elaborate dinners, and of course, wine (or maybe a nice bubbly).

But with whispers of a growing anti-alcohol movement that seems to get louder each day, are we as an industry best prepared to respond in a unified manner?

Join the dynamic and diverse panel of speakers on Thursday, January 30, at the Unified Wine & Grape Symposium as TJ Douglas, Founder of the Urban Grape in Massachusetts; Honore Comfort, VP of International Marketing for Wine Institute; and Martha Stoumen, Founder of Martha Stoumen Wines in California, talk about positive aspects of wine amidst the growing trend against alcohol consumption. With help from Moderator Eric Asimov, the chief wine critic of The New York Times, this discussion will cover marketing campaigns that successfully promote wine, highlighting both the legal boundaries and creative approaches available to producers and the industry. Attendees will leave this session with practical insights into navigating the complex landscape of alcohol regulation, while still celebrating the cultural and social benefits wine offers.

Crafting a Positive Narrative: Promoting Wine in the Face of Challenges
January 30, 2025 | 8:45 am – 11:30 am

• 8:45 am – Continental breakfast and networking with speakers 
• 9:30 am – Program begins

Register today!