State of the Industry

January 27, 2027
8:30 am - 11:00 am

State of the Industry

General Session

Welcome & Introductions
To be announced


The State of the Industry is the Unified Wine & Grape Symposium’s flagship session, bringing together leading experts to examine the forces shaping today’s wine industry, from vineyard trends and grape supply to consumer demand, sales performance, and the economic outlook. This comprehensive 2½-hour program provides attendees with an in-depth analysis of the past year’s key developments while exploring the emerging trends, challenges, and opportunities expected to influence the industry in the year ahead.

Featuring recognized thought leaders, this annual session delivers valuable data, expert analysis, and actionable insights that help growers, wineries, suppliers, and industry professionals make informed business decisions and prepare for what’s next.

Moderator:
To be announced

Speakers:
Jeff Bitter, Allied Grape Growers, California
Danny Brager, Brager Beverage Alcohol Consulting, California
Steve Fredricks, Turrentine Brokerage, California
Lulie Halstead, Wine Intelligence, England

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