Ready to take your marketing strategy to the next level? Learn how to enrich your master plan without adding staff or breaking the budget. Review 5 paths and learn how to maximize things you’re already doing to improve your sales materials, consumer communication, labeling, tasting room practices, and more!
Speakers: Sigal Kremer, KW Strategems, California Melinda Wooten, KW Strategems, California
In today’s enormously fast-paced and fragmented world, how do wineries create messaging “beyond the tech sheet” that incorporates vertical integration between Winegrowing, Marketing and Public Relations to effectively communicate their points of difference? Easier said than done!
This seminar features a host of experts from the industry, each providing their viewpoint on how to tease out and articulate your story to create a relevant and common language for your own staff as well as convey your winery’s points of difference to all industry channels. The seminar features panelists from public relations, the visual (infographic) side of communication, retail/restaurant and even the linguistic side of the wine business—a must-attend session not only for suppliers, but for anyone who communicates about wine.
Moderator: Gilian Handelman, Jackson Family Wines, California
Speakers: Kimberly Charles, Charles Communications, California Luke Sykora, Wine & Spirits Magazine, California Jim Knight, The Wine House, California Kathryn LaTour, Cornell University, New York
In today’s extremely competitive wine market, it is increasingly necessary to think out of the box and out of the tasting room to how consumers learn about your wines and interact with you and the story that you or your ambassadors are sharing.
This session will explore thoughts and perspectives and provide tools for small wineries to implement tomorrow and large wineries to take home and think through in planning for the future. From online presence to telling your story to creating ambassadors in the media, there are tons of opportunities that weren’t present five years ago. Being a player in the industry through participating at events and thinking about key markets you could potentially tap into and how to get there all help in getting your wines into the hands of wine lovers! Thoughts, tips, tricks, and examples of what has worked and what to look out for will be shared!
Moderator: Jim Gordon, Wines and Vines, California
Speakers: Christian Ahlmann, Six Sigma Ranch and Winery, California Tracy Brandt, Donkey and Goat, California Mike Drash, Chankaska Creek Ranch & Winery, Minnesota Jeff Kralik, The Drunken Cyclist, Texas
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