• October 13 2025
• Category: eNews

Registration and housing for the 2026 Unified Wine & Grape Symposium will open tomorrow, October 14, at 9 a.m. PDT.

Here’s a preview of the 2026 Unified Wine & Grape Symposium sessions:

• Keynote Speaker Luncheon featuring Dr. Laura Catena of Argentina’s Bodega Catena Zapata and founder of Drinks Insider, Felicity Carter
• Wednesday General Session – State of the Industry
• Thursday General Session featuring Chuck Wagner of Caymus
• Workshop Presented in Spanish: Tradition and Innovation to Drive Excellence (Taller en Español: “Tradición e Innovación para Impulsar la Excelencia”). The session will conclude with a wine and food pairing.

The Unified Symposium has something for everyone—from the latest research and practical tools to a trade show floor filled with innovative products and services. Whether you’re looking to deepen your expertise, find inspiration, or discover best practices in your area of focus, explore these session tracks:

Winemaking

• Breathing New Life into Wine: Redox Potential Management During Fermentation (includes tasting)
• Cabernet – The King of Grapes (tasting session)
• Bridging Tradition with Innovation: Flavored Wines and the Evolving Wine Landscape (tasting session)
• Smoke Exposure Roadmap

Grapegrowing

• Pause or Proceed – Evaluating the Future of Your Vineyard
• Technology in Vineyard Operations: Practical Use and Real-World Challenges
• New Benchmarking for Vineyard Budget Success: Insights and Practical Applications
• Back to the Vineyard: Weed Management

Business & Operations

• How to Sell More Wine
• Love It or List It? Wine Edition: Mergers, Acquisitions and Exit
• New Benchmarking for Vineyard Budget Success: Insights and Practical Applications
• On-Premises Wine Sales Challenges

Marketing & PR

• Rooted in Story: The Need for a New Generation of Agricultural Storytellers
• Wine AND? Niche Festivals & Experiences in Wine – Why They Work and How They Appeal to New Consumers
• The New Rules of Attraction: Using Design to Seduce, Sway, and Snare the Right Wine Customers
• 2026 State of Marketing: Bridging the Gap to Consumers
• Pitch Perfectly: Building Better Bridges Between PR and Wine Media

Workshop in Spanish (Taller en Español)

• Tradition with Innovation to Drive Excellence (Presented in Spanish)
• Tradición e Innovación para Impulsar la Excelencia (Presentada en español)

Book your hotel or Register on October 14 at 9 am (PDT).

Visit the symposium schedule for more detailed information.

Not familiar with the Unified Wine and Grape Symposium? Get to know us and see why this event draws thousands of industry professionals each year.