2026 Symposium Schedule
Speakers are listed in alphabetical order in the session detail.
This schedule will be updated with more details on a weekly basis and is subject to change without notice. All sessions and events will be held at the SAFE Credit Union Convention Center, the Hyatt Regency, and Sheraton Grand unless noted otherwise.
Symposium Schedule
Tuesday, January 27, 2026
|
9:00 am - 10:00 am |
Rooted in Story: The Need for a New Generation of Agricultural Storytellers |
|
10:15 am - 11:15 am |
Wine AND? Niche Festivals & Experiences in Wine – Why They Work and How They Appeal to New Consumers |
|
2:45 pm - 3:45 pm |
The New Rules of Attraction: Using Design to Seduce, Sway, and Snare the Right Wine Customers |
Wednesday, January 28, 2026
|
1:00 pm - 2:15 pm |
|
2:45 pm - 3:45 pm |
Pitch Perfect: Building Better Bridges Between PR and Wine Media |