• November 5 2026
• Category: eNews

From shifting consumer demand and market pressures to emerging technologies and new business strategies, the wine and grape industry faces important decisions about its future. The 2027 Unified Wine & Grape Symposium brings industry professionals together to explore these challenges, share ideas and discover practical solutions.

This year’s program takes a close look at the issues shaping the industry, including:

• Market realities and business decisions: Understanding wine supply and demand, changing distribution channels, business valuations and strategies for navigating an evolving marketplace.
• The future of grapegrowing: Exploring vineyard management decisions, new technologies, artificial intelligence and ways to improve efficiency.
• Innovation in winemaking: Examining advances in winemaking techniques, production practices and approaches to creating wines for today’s market.
• Connecting with consumers: Rethinking wine marketing, strengthening brand identity and finding new ways to reach consumers and drive sales.

The program also features the popular State of the Industry session, offering fresh perspectives on winegrape supply, global markets, consumer trends and opportunities for growth.

With educational sessions, a two-day trade show and opportunities to connect with colleagues from across the industry, Unified 2027 offers insights, tools and connections to help you plan for what’s next.

Explore the 2027 program and join us January 26–28 in Sacramento! Register today!