• January 28 2025
• Category: eNews

Welcome to the opening day of the 2025 Unified Wine & Grape Symposium! Whether you’re a seasoned attendee or here for the first time, we’re glad to have you join us for three days packed with inspiration, education and connection.

Haven’t registered yet? No problem — on-site registration opens at 7:30 a.m., so don’t miss your chance to be part of the excitement. The first sessions begin at 9 a.m., setting the stage for an unforgettable day.

EVENTS

11:30 a.m. – 1:30 p.m. Keynote Speaker Luncheon

Prepare to be inspired! Join us for a dynamic conversation between Alecia Moore, winemaker and founder of Two Wolves Wine, and Ray Isle, renowned author and executive wine editor at Food & Wine. While this event is sold out, stay tuned for highlights from this powerhouse duo.

4:30 p.m. – 6 p.m. Welcome Reception

Toast to new beginnings and old friendships at our lively Welcome Reception. Sip tasty wines, savor delicious appetizers and mingle with industry professionals. Cheers to a memorable first day — we’re so glad you’re here!

SESSIONS

9 am – 10 a.m. Maximizing Sales: Harnessing Next-Gen Metrics to Optimize Winery Marketing Strategies (Marketing/Public Relations)

9:30 a.m. – 11 a.m. Field-to-Table Technology Moves that Pay Back Big Time (Business/Operations)

9:30 a.m. – 11 a.m. Getting off the Hamster Wheel: Whole Farm Profitability (Grapegrowing)

10 a.m. – 11 a.m. Sustainable & Efficient Winery Practices – Do More with Less (Winemaking)

10:15 a.m. – 11:15 a.m. Strength in Numbers: How Wineries Can Leverage Regional Associations to Handle Challenges and Drive Growth (Marketing/Public Relations)

2 p.m. – 3 p.m. No and Low-Alcohol Winemaking: Market Insights, Chemical Dynamics, and Industry Perspectives (includes tasting) (Winemaking)

2 p.m. – 3:15 p.m. Crafting DTC Success: How to Connect with Consumers and Grow Revenue (Business/Operations)

2 p.m. – 3:30 p.m. Exploring the Regenerative Ag Toolbox for Viticulture (Grapegrowing)

2:30 p.m. – 4 p.m. Bringing Gen Z to the Table | Navigating the Next Gen of Wine Consumers (Marketing/Public Relations)