Marketing / Public Relations Track - Session Detail

Session

Varietal Marketing Beyond the Big Four: Building the Category Narrative
Marketing/Public Relations Breakout Session

What drives the success of new varieties and regions? What does it take to build enduring consumer and trade enthusiasm for wines that go against the grain of dominant styles? A panel of authorities from production, retail, on-premise and media backgrounds share their triumphs and challenges of diversifying the field of play.

Moderator:
Susan Kostrzewa, Susan Kostrzewa Consulting, New York

Speakers:
To be announced

Session

Breaking Ranks: Building the Market for Non-Traditional Grape Varieties
Marketing/Public Relations Breakout Session

Session details to come. 

Moderator:
Dan Petroski, Massican Wines, California

Speakers:
Josh Entman, Vinohead, California
Additional speakers to be announced

Session

Attracting and Retaining Professional and World-Class Marketers in the Industry
Marketing/Public Relations Breakout Session

Session details to come. Check back for updates.

Session

Understanding the New Frontier – Post Pandemic (New Reality)
Marketing/Public Relations Breakout Session

Session details to come. Check back for updates.

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