Take a deeper look into companies that have implemented winning
strategies to market and sell wine during this challenging year.
Hear how wineries have creatively used technology to communicate
and build relationships with consumers. Learn how embracing
digital has both increased sales and developed long term
customers. Learn how to build a following with email, social
media and marketing to survive and thrive. With an entirely new
sales landscape this webinar will educate and equip you with new
tools to consider.
Business leadership has evolved from the iconoclastic,
authoritarian lead by fear model to a more transparent, consensus
driven approach. What role have women played in shifting
the narrative? Join this dynamic panel featuring women who
have led by example and who are redefining the playbook on
leadership. Case studies and cautionary tales will be shared.
2020 has dramatically accelerated changes that were already
underway in the wine world – from DTC to hospitality to sales
calls we have been forced to rethink the way we sell wine. After
decades of the “tried and true” trade shows and tastings, driven
largely by tradition and regulation, what will stay and what will
go? This panel will share insights on new avenues for
reaching trade and consumers, adaptations to the current models
that are here to stay and ideas for bringing wine sales into the
modern era. We will focus on how to get the full use out of
technology while maintaining the “high touch” relationships that
set selling wine apart from other consumer goods.
UW&GS Representation or Misrepresentation – Please Exercise
The Unified Wine & Grape Symposium (UW&GS) encourages you to
exercise caution for any solicitations for discounted hotel rates
or directory listings which often include advertising
solicitations. There are many show directories that target
attendees, sponsors and exhibitors from other shows including
ours. These solicitations are often mailed and appear to be from
the Unified Symposium, CAWG or ASEV and they are not.
Unified Wine & Grape Symposium, LLC Web Link & Logo License
UW&GS will grant to you a personal, nonexclusive,
nontransferable license to hyperlink (“Link”) your Internet
website to UW&GS’s Internet website, and/or use UW&GS’s
Web link logo (“Link Logo”) as part of your Internet website
subject to the following terms and conditions: You must accept
all terms and conditions in this Agreement.