Marketing / Public Relations Track - Session Detail

Session

How to Survive the Wine Sales and Marketing Pressure Cooker
Marketing/Public Relations Breakout Session

Wineries small, large and in-between need to find their brand niche, develop marketing plans that move consumers and create sustainable demand, and grow profitability in a highly competitive environment.  Drawing on their unique experiences as brand guru, marketing and sales strategist and winemaker/everything, our panel will address the main “pain points” in developing and implementing sales and marketing programs and share case studies of successful approaches that produce results.

Session

How to Be Smart and Effective with Influencer Marketing
Marketing/Public Relations Breakout Session

This session will cover how influencers can make or break brands and businesses; why authentic influence it the most powerful; differentiating among influencers; five do’s and don’ts of influencer marketing; how to get started and three ways to get more from influencer marketing if you’re already engaged. 

Session

From Traditional Wine Media to Lifestyle Driven Outlets
Marketing/Public Relations Breakout Session

Session details available soon. Please check back.

Moderator:
Julie Lumgair, J. Moss Winery, California

Speakers:
Speakers to be confirmed.

Session

Direct to Consumer: The Big Picture
Marketing/Public Relations Breakout Session

Session details available soon. Please check back.

Moderator:
Amy Hoopes, Wente Vineyards , California

Speakers:
Speakers to be confirmed.

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