Marketing / Public Relations Track - Session Detail

Session

Breaking Ranks: Building the Market for Non-Traditional Grape Varieties
Marketing/Public Relations Breakout Session

What drives the success of new varieties and regions? What does it take to build enduring consumer and trade enthusiasm for wines that go against the grain of dominant styles? A panel of authorities from production, retail, on-premise and media backgrounds share their triumphs and challenges of diversifying the field of play.

Session

New Frontiers in Wine Influence
Marketing/Public Relations Breakout Session

In years past, the people who influenced consumers and drove the decisions they made, were celebrities or charismatic personalities. Nowadays, there is more of a focus on content creation and the people who enjoy creating influential content themselves. This has created an entirely new type of influencer from whom much can be learned. These influencers have begun creating online communities that really resonate with new and existing customers, giving them added value and making them connect with businesses in ways they never even knew existed thanks to the power and reach of social media.

Please join a panel of top marketing influencers who will discuss how traditional ideas of authority and expertise are changing and how these changes impact your communication style and business.

Session

Attracting and Retaining Professional and World-Class Marketers in the Industry
Marketing/Public Relations Breakout Session

Attracting and retaining key marketing professionals has never been an easy task having only been exacerbated by The Great Resignation. The industry needs top talent to propel itself forward and grow market share in an ever increasing competitive (alc.) beverage landscape.

Learn from leaders who know what it takes to find and keep marketers who know how to build brands, speak to current consumers, and bring in new ones.

Session

How to Build a Winning 3-tier Ecommerce Strategy
Marketing/Public Relations Breakout Session

Experts from leading ecommerce platforms Wine.com and Instacart and the director of digital commerce at Jackson Family Wine’s offer insights on how to optimize your brand’s performance and prepare for the future in the digital world. 

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