What drives the success of new varieties and regions? What does
it take to build enduring consumer and trade enthusiasm for wines
that go against the grain of dominant styles? A panel of
authorities from production, retail, on-premise and media
backgrounds share their triumphs and challenges of diversifying
the field of play.
In years past, the people who influenced consumers and drove the
decisions they made, were celebrities or charismatic
personalities. Nowadays, there is more of a focus on content
creation and the people who enjoy creating influential content
themselves. This has created an entirely new type of influencer
from whom much can be learned. These influencers have begun
creating online communities that really resonate with new and
existing customers, giving them added value and making them
connect with businesses in ways they never even knew existed
thanks to the power and reach of social media.
Please join a panel of top marketing influencers who will discuss
how traditional ideas of authority and expertise are changing and
how these changes impact your communication style and business.
Attracting and retaining key marketing professionals has never
been an easy task having only been exacerbated by The Great
Resignation. The industry needs top talent to propel itself
forward and grow market share in an ever increasing competitive
(alc.) beverage landscape.
Learn from leaders who know what it takes to find and keep
marketers who know how to build brands, speak to current
consumers, and bring in new ones.
Experts from leading ecommerce platforms Wine.com and Instacart
and the director of digital commerce at Jackson Family Wine’s
offer insights on how to optimize your brand’s performance and
prepare for the future in the digital world.
UW&GS Representation or Misrepresentation – Please Exercise
Caution!
The Unified Wine & Grape Symposium (UW&GS) encourages you to
exercise caution for any solicitations for discounted hotel rates
or directory listings which often include advertising
solicitations. There are many show directories that target
attendees, sponsors and exhibitors from other shows including
ours. These solicitations are often mailed and appear to be from
the Unified Symposium, CAWG or ASEV and they are not.
Unified Wine & Grape Symposium, LLC Web Link & Logo License
Agreement
UW&GS will grant to you a personal, nonexclusive,
nontransferable license to hyperlink (“Link”) your Internet
website to UW&GS’s Internet website, and/or use UW&GS’s
Web link logo (“Link Logo”) as part of your Internet website
subject to the following terms and conditions: You must accept
all terms and conditions in this Agreement.
