Marketing / Public Relations Track - Session Detail

Session

Successful Marketing and Communication Strategies that Drive DTC and Off-Premise Sales
Marketing/Public Relations Breakout Session

Take a deeper look into companies that have implemented winning strategies to market and sell wine during this challenging year. Hear how wineries have creatively used technology to communicate and build relationships with consumers. Learn how embracing digital has both increased sales and developed long term customers. Learn how to build a following with email, social media and marketing to survive and thrive. With an entirely new sales landscape this webinar will educate and equip you with new tools to consider.

Session

Herstory: A Lesson in Leadership for the Wine Business
Marketing/Public Relations Breakout Session

Business leadership has evolved from the iconoclastic, authoritarian lead by fear model to a more transparent, consensus driven approach. What role have women played in shifting the narrative? Join this dynamic panel featuring women who have led by example and who are redefining the playbook on leadership. Case studies and cautionary tales will be shared.

Session

Changing the Way We Sell Wine
Marketing/Public Relations Breakout Session

2020 has dramatically accelerated changes that were already underway in the wine world – from DTC to hospitality to sales calls we have been forced to rethink the way we sell wine. After decades of the “tried and true” trade shows and tastings, driven largely by tradition and regulation, what will stay and what will go?  This panel will share insights on new avenues for reaching trade and consumers, adaptations to the current models that are here to stay and ideas for bringing wine sales into the modern era. We will focus on how to get the full use out of technology while maintaining the “high touch” relationships that set selling wine apart from other consumer goods.

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