Wineries small, large and in-between need to find their brand niche, develop marketing plans that move consumers and create sustainable demand, and grow profitability in a highly competitive environment. Drawing on their unique experiences as brand guru, marketing and sales strategist and winemaker/everything, our panel will address the main “pain points” in developing and implementing sales and marketing programs and share case studies of successful approaches that produce results.
This session will cover how influencers can make or break brands and businesses; why authentic influence it the most powerful; differentiating among influencers; five do’s and don’ts of influencer marketing; how to get started and three ways to get more from influencer marketing if you’re already engaged.
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